Slotting Fee Adalah

Perubahan Regulasi dan Kebijakan

Perubahan dalam regulasi atau kebijakan perusahaan juga dapat memengaruhi tata letak gudang. Misalnya, perubahan dalam kebijakan keselamatan atau lingkungan dapat mengharuskan perusahaan untuk menyesuaikan cara penyimpanan barang.

So while slotting fees can help CPG companies gain access to new markets, increase visibility, and gain a competitive advantage, they also come with a few challenges that require careful consideration.

Want to get ahead of the competition and increase your market share? Paying a slotting fee can help you secure valuable shelf space in retailers with a large customer base, loyal following, or strategic location. By negotiating better product placement and merchandising strategies with retailers, you can also differentiate your brand on the shelf and increase your chances of being noticed.

According to NielsenIQ, slotting fees can also help you increase your brand awareness, customer acquisition, and market share. Another benefit of slotting fees is that you can secure limited or scarce shelf space for your product category, reducing the competition and clutter on the shelf, which can increase your sales potential and put you in a better position to negotiate favorable terms with retailers.

Paying slotting fees can be expensive and unpredictable, making it hard to budget and plan for them. Additionally, they expose you to the risk of product failure because retailers usually require payment upfront before your product has a chance to prove itself in the market. If your product doesn't sell well or meet the retailer's expectations, you may not be able to recover your investment. Retailers may also delist or discontinue your product if it fails to meet certain sales thresholds or turnover rates.

Moreover, slotting fees can limit your bargaining power with retailers because they may impose additional terms and conditions, such as promotional support, exclusivity deals, or price concessions, which can reduce your profit margins and flexibility, and may even have a negative impact on your brand reputation. Therefore, it's crucial to carefully consider the terms and conditions of the agreement and negotiate a fair deal that works for both parties.

To sum up, paying slotting fees can be a valuable investment that can take your CPG business to new heights. However, it's important to keep in mind the challenges that come with paying slotting fees and ensure that you have a solid plan in place to mitigate any risks. By weighing the costs against the potential benefits and negotiating a fair deal, you can make the most out of slotting fees and achieve your business goals.

Negotiating lower slotting fees can be a daunting task for CPG companies, but it's an essential one for those looking to gain valuable shelf space in retail stores without breaking the bank. Here are some tips to help you reduce slotting fees and increase your chances of getting on retail shelves:

Getting your products on retail shelves can be costly due to slotting fees. But you can optimize your product placement and shelf space with Vispera, a visual intelligence company that offers AI-based image recognition and analytics solutions for retail. Vispera helps you:

Vispera is your visual intelligence partner that helps you drive perfect stores with its innovative image recognition solutions. By using Vispera’s visual intelligence solutions, you can not only reduce your slotting fees but also increase your sales growth, market share and customer loyalty.

Request a pilot today to learn more.

Sistem Navigasi Gudang

Teknologi navigasi gudang memungkinkan karyawan gudang untuk menemukan lokasi barang dengan lebih cepat. Ini dapat berupa aplikasi seluler yang memberikan petunjuk langkah demi langkah atau sistem penunjuk arah di dalam gudang.

Perusahaan dapat menggunakan teknologi real-time monitoring untuk melacak pergerakan barang di seluruh gudang. Dengan informasi yang terus-menerus diperbarui, perusahaan dapat merespons perubahan dalam permintaan atau masalah operasional dengan lebih cepat.

Sistem Pemosisian Otomatis (AS/RS)

Sistem pemosisian otomatis adalah teknologi yang digunakan untuk mengotomatisasi penyimpanan dan pengambilan barang dalam gudang. AS/RS menggunakan perangkat otomatis seperti lift atau konveyor untuk mengambil dan mengarahkan barang ke lokasi penyimpanan yang tepat. Teknologi ini membantu mengoptimalkan penggunaan ruang gudang dan mempercepat proses pengambilan barang.

Perubahan Portofolio Produk

Ketika perusahaan memperkenalkan produk baru atau menghentikan produk yang sudah ada, tata letak gudang harus disesuaikan. Penambahan produk baru dapat mempengaruhi kapasitas penyimpanan dan perubahan produk yang ada dapat memengaruhi pengambilan barang.

Beberapa produk memiliki permintaan yang sangat musiman, yang dapat mengakibatkan fluktuasi besar dalam volume stok. Menyusun tata letak gudang yang optimal untuk mengakomodasi fluktuasi ini dapat menjadi tantangan.

Pemantauan dan Evaluasi Berkala

Setelah sistem warehouse slotting diterapkan, perusahaan perlu melakukan pemantauan dan evaluasi berkala. Kondisi di lapangan bisa berubah, termasuk perubahan dalam pola permintaan pelanggan atau perubahan dalam jenis produk yang dijual. Pemantauan berkala membantu memastikan bahwa tata letak gudang tetap efisien dan sesuai dengan kebutuhan saat ini.

Teknologi seperti perangkat lunak manajemen gudang (WMS) dapat membantu perusahaan dalam mengelola proses warehouse slotting dengan lebih efisien. WMS dapat memberikan visibilitas yang lebih besar ke dalam operasi gudang dan membantu dalam pengambilan keputusan yang lebih baik berdasarkan data yang akurat.

Slotting fees or listing fees, slotting allowances, pay-to-stay

These are all names for the fact that the supermarket or other retail outlet wants to optimise its shelf space. The specific metrics may vary, but the principe remains the same: its a way to share the risk/opportunity of a failure/success of a listing between the manufacturer and the retailer.

Peningkatan Akurasi Stok

Warehouse slotting membantu meningkatkan akurasi stok. Dengan tata letak gudang yang terorganisir dengan baik, lebih mudah untuk melakukan inventarisasi dan memantau stok barang. Hal ini membantu menghindari kekurangan stok atau surplus yang tidak diinginkan, yang dapat mengganggu ketersediaan produk kepada pelanggan.

To list a product means delisting another one

The space in a retail shop is limited. And it is already fully optimised. This means that if you want your product on the shelves, the category manager has to remove another one to make space. So he has to disappoint another manufacturer who has already paid a listing fee, but whose products do not sell enough.

Simulasi dan Optimisasi

Teknologi simulasi dan optimisasi memungkinkan perusahaan untuk menciptakan model gudang virtual yang dapat diuji untuk mengidentifikasi tata letak yang paling efisien. Ini membantu perusahaan dalam merencanakan perubahan tata letak tanpa mengganggu operasi sehari-hari.